The terms “Search Engine Optimization” and the “Police Investigation” may appear unrelated for most people. Well, that can be true until you decide to try to amass traffic into your investigation site. SEO has had enormous influence on the way business market and presented their products and services online these days.
If you run your business online, it is inevitable that you generate enough traffic that will convert and offer you the returns that you need. The article will explore various ways in which you can improve and optimize your site and generate the traffic that you need as well as give the value that your customers deserve.
The first thing that you need to do is to get your keywords right. It is thought as the first step in any SEO strategy. You need to conduct research on them using your Adword tracking services to get the terms related to the “police investigation”. You need to choose the terms that are popular as well as those that are appealing and appropriate for you. With these terms, you will ensure that you stay popular and remain relevant as well.
It is also essential that you modify your keyword density. You need to use your keywords parsimoniously, at least two in every five-hundred words. A lot of them will look like a spam to your visitors, and that will discourage them.
You also need to create quality content. People want to read content. Make sure you post relevant information for your visitors. If you are blogging, ensure that you give out new ideas regularly; you wouldn’t want them to expire. Ensure that your content is worth sharing – many people would want to have friends on the same page.
What is more, you need to be focused; save inspirational posts, personal updates and book reviews for your blog.
You may also need to link internally – ensure that you include links belonging to another website, and they will do the same to you. Doing so will ensure that your website remains relevant. You see, if your visitor clicks a link from your site and moves to a relevant product on your page, then they will stay longer.
You can have a look at this design at a play on the site for T. T. Williams, Jr., Investigations, Inc. Police Misconduct. Such links will make your site more appealing to search engines. And, Google rewards user-friendly websites with higher rankings, and this allows more visitors to locate your site.
You also need to link externally. Google places merits on the number of websites and links that you connect with. The more you have these links, the better. But you need to make sure that you are linking to sites that are quality. Remember that these websites have their rankings too, you need one that you are at bar or even higher; it will improve your rankings.
It is also important that you improve your load times by all means. No user likes a slow site. It is imperative that you remove clutter or anything that is slowing it down. You see, music players, flash graphics and movie players are good but will make you lose your valued traffic. You need to optimize your database.